Wadworth “Studs Up” beer gives a real kick ready for the World Cup
Wadworth World Cup beer ready to score with drinkers
Wadworth the independent family brewer based in Devizes has created a gleaming golden ale in support of the national football team, England for this year’s summer of sport. Studs Up Pale Ale is brewed with a blend of four carefully selected hops to give the beer a real kick.
The beer will be available through June and July and will help support and motivate the England team when they play in the World Cup in Russia. To ensure they win, Studs Up will remain the name but if they are defeated, the pump clip changes to “Messed Up” making the beer on the bar interactive as the tournament continues.
Speaking about Studs Up, CEO for Wadworth, Chris Welham says, “We are all behind the national team in Russia and as always we will be avidly watching and willing them to do well. Watching the tournament for England fans is often a bittersweet and a very emotional experience and so our beer will change name reflecting our emotional state and the performance of the team. We’re hoping the “Messed Up” badge won’t be required; fingers crossed”.
The beer itself won’t turn sour whatever the outcome. It has zesty, grapefruit notes and a mouth-watering juicy character, clean and refreshing at the first sip developing into a strong, powerful bitterness.
Studs Up is available in pubs in June and July and is a brand new seasonal ale in 2018 from Wadworth.
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Press Contact: Email: media@wadworth.co.uk
About Wadworth:
Wadworth is an independent family brewer and regional pub operator, very proud of its West Country roots. Founded by Henry A Wadworth, the business passed to his founding partner John Smith Bartholomew and is now in the fourth-generation of ownership by the Bartholomew family. Wadworth has created original beers at its brewery in Devizes, Wiltshire since 1875 and is one of the few remaining family brewers to deliver to the local area using shire horses. It also has a 200-strong pub estate and works hard with its business partners and managers to ensure that the pubs offer a warm and welcoming atmosphere, quality food and drink and excellent accommodation to make their customers’ day.
