Wadworth provides further support to Alzheimer’s Society

Wadworth the independent family brewer and regional pub operator has furthered its support for Alzheimer’s Society by handing over a cheque for £670 following a number of fundraising activities from the staff at the brewery including dress down Fridays.

Wadworth has a close association with Alzheimer’s Society with 67 staff in their pubs and support centre having taken part in the charity’s Dementia Friends sessions, learning more about dementia, so people affected by the condition can be supported when visiting a pub.

Speaking about the donation, Wadworth’s very own Dementia Friends Champion, Marie Wood said, “This donation is just part of our support for Alzheimer’s Society and helping more people with dementia continue with every-day things like visiting a pub.  We will continue to support the charity and encourage more hospitality businesses to do the same”.

Zena Jones, Alzheimer’s Society Community Fundraiser for Wiltshire said: “Dementia is now the UK’s biggest killer with someone developing it every three minutes. I am therefore delighted that Wadworth has decided to unite against dementia with us to improve the lives of people living with the condition by choosing Alzheimer’s Society to benefit from their fundraising and by taking part in our Dementia Friends initiative too.

Dementia devastates lives; it slowly strips people of their memories, relationships and identities. Every pound raised by Wadworth will help Alzheimer’s Society improve care, fund research and create lasting change for people affected by dementia.

Alzheimer’s Society is committed to spending at least £150 million over the next decade on dementia research to improve care for people today and find a cure for tomorrow. I would like to say a huge thank you to Wadworth for the part it’s helping to play in boosting research into dementia and for playing such an active role in the creation of more dementia-friendly communities.”

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Pictured: Marie Wood, Wadworth’s Dementia Champion hands over a cheque from Wadworth for £670.75 presented to Zena Jones, Community Fundraiser Bath & Wiltshire, Alzheimer’s Society.

About Alzheimer’s Society:

• Alzheimer's Society is the UK's leading dementia charity. It provides information and support, funds research, campaigns to improve care and creates lasting change for people affected by dementia in England, Wales and Northern Ireland.

• Dementia devastates lives. Alzheimer’s Society research shows that 850,000 people in the UK have a form of dementia. By 2021, 1 million people will be living with the condition. This will soar to two million by 2051.
• Dementia deaths are rising year on year and 225,000 will develop dementia this year - that’s one every three minutes.
• Dementia costs the UK economy over £26 billion per year. This is the equivalent of more than £30,000 per person with dementia. 
• Until the day a cure is found, Alzheimer's Society will be here for anyone affected by dementia - wherever they are, whatever they're going through.
• Alzheimer’s Society relies voluntary donations to continue its vital work. You can donate now by calling 0330 333 0804 or visiting alzheimers.org.uk.  

• Alzheimer’s Society provides a dementia helpline, the number is 0300 222 11 22 or visit alzheimers.org.uk  

About Alzheimer’s Society’s Dementia Friends

• Alzheimer’s Society’s Dementia Friends programme is the UK’s biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the nation thinks, acts and talks about the condition.

• A Dementia Friend is somebody that learns about dementia so they can help their community.

• Dementia Friends help people living with dementia by taking actions - both big and small. These actions don’t have to be time-consuming. From visiting someone you know with dementia to being more patient in a shop queue, every action counts!

• A Dementia Friends Champion is a volunteer who encourages others to make a positive difference to people living with dementia in their community.