Farmer’s Glory gets a new look

Wadworth the independent family brewer based in Devizes, Wiltshire has given its popular seasonal ale, Farmer’s Glory a whole new look.  First created in 1984 to help farmers to celebrate their bounteous harvests, the beer has been growing in popularity ever since.

The traditional ale at 4.4% abv is brewed with Pale Ale and Crystal malts and has a hint of citrus to create a refreshing perfectly balanced harvest bitter for real ale fans.  The Wadworth team of brewers use Fuggles, Challenger and Goldings hops to build the flavour.

Speaking about the new branding, CEO for Wadworth, Chris Welham said, “The new look pump clip and brand has real stand out on the bar which is essential today when customers have so much choice.  We developed the new look so that this popular beer reached a bigger audience and we are confident it will work”.

Wadworth’s brewery team brew a core range of beers and a minimum of eight seasonal beers a year.  Farmer’s Glory has stood the test of time and remains the only one to be brewed every August in readiness for the harvest.  It will be available in pubs as cask ale throughout September.

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Pictured: New look pump clip for Farmer’s Glory

Press Contact: Media@wadworth.co.uk

About Wadworth: Wadworth is an independent family brewer and regional pub operator, very proud of its West Country roots. Founded by Henry A Wadworth, the business passed to his founding partner John Smith Bartholomew and is now in the fourth-generation of ownership by the Bartholomew family. Wadworth has created original beers at its brewery in Devizes, Wiltshire since 1875 and is one of the few remaining family brewers to deliver to the local area using shire horses. It also has a 200-strong pub estate and works hard with its business partners and managers to ensure that the pubs offer a warm and welcoming atmosphere, quality food and drink and excellent accommodation to make their customers’ days.